A 24-year-old binge-eating live-streamer died while broadcasting a 10-hour food binge on cake, chicken fingers, and seafood to thousands of her followers.
Pan Xiaoting, from China, died last week from a suspected stomach tear while gorging on 10kg (22lbs) of food, including what appeared to be chocolate cake.
Autopsy results revealed that her stomach had become severely deformed and filled with undigested food, suggesting that her stomach could have burst, causing stomach acid and food to leak into her abdomen.
Xiaoting – who was morbidly obese – became famous in China for her Mukbang live streams, a trend which sees people eat huge amounts of food, usually very unhealthy food on camera. It originated in South Korea.
Now doctors are warning influencers in the West could be next – with several content creators in the US becoming extremely popular.
Among the most well-known content creators is Nicholas Perry, better known as Nikocado Avocado to his 3.8millon YouTube followers.
The 32-year-old, from Pennsylvania, has become a multi-millionaire by filming himself binge-eating ungodly amounts of food and documenting his weight-gain journey in unhinged videos.
While he began filming himself consuming vast amounts of ramen or a stack of pancakes at IHOP in 2017, he now often eats more than 10,000 calories live on camera in videos with such titles as ‘I hate myself, Goodbye YouTube & life’ and ‘Celebrating Our 700 Pound Milestone’ which features a friend.
He currently weighs a reported 350 pounds, having begun his journey in around 2016 weighing around 160 pounds.
Another YouTube sensation is Hungry Fat Chick, or Candy Godiva, who has become a fixture in the mukbang video scene with more than 280,000 YouTube subscribers. Her net worth hovers around $1 million.